A.P.C. JEAN STANDARD

It all started with a pair of raw denim. Well not literally but that’s what put Jean Touitou’s brand A.P.C. on the map for many people. Known for minimalist designs which put emphasis on construction, material, and silhouette instead of flashy novelties, the French brand’s line of clothing and accessories are true essentials in daily life and are backed by a heritage of hard-wearing elegance.